Management Of Customers In The Stock Market

Abstract

Customer Relationship Management (CRM) has emerged as a key strategy for maintaining long-term relationships with customers. This approach encompasses four main types: traditional CRM, operational CRM, analytical CRM, and collaborative CRM. Dating back to the work of Barnard in 1940, CRM has evolved to become essential for customer retention, attracting new customers, fostering deeper cooperation, and providing information to customers. The effectiveness of CRM is influenced by both organizational and environmental factors. The proliferation of the internet and information technology has led to a wide array of CRM software options, with over 200 vendors in the market today.