An Empirical Study On Customer Satisfaction With Electronic Banking Services Provided By Public Sector Banks In The Vellore District

Abstract

E-banking is essential for banking system survival, but reforms and customer training are needed for its acceptance. Customer satisfaction with e-banking is hindered by security concerns, such as hacking and fund loss. Despite this, banks are enhancing security measures and offering free internet banking to attract customers. The study emphasizes the need for banks to cater to customers of all age groups for e-banking improvement. Different customer occupation groups also have varying perceptions of e-banking services. E-banking's success hinges on addressing customer security fears, offering robust solutions, and tailoring services to diverse age and occupation groups.